In today's digital age, it's more important than ever to gather feedback from your users or customers. But with so many options available, it can be hard to decide which method is best. In this blog post, we'll explore the benefits of using in-app feedback as opposed to email surveys.
Reason 1: In-app feedback is more convenient for users
One of the biggest advantages of in-app feedback is that it's more convenient for users. Rather than having to open up a separate email or navigate to a different website, users can simply provide feedback within the app itself. This can make it more likely that users will actually provide feedback, since it requires less effort on their part.
Reason 2: In-app feedback is more timely
Another benefit of in-app feedback is that it's more timely. With email surveys, there's often a delay between when the user experiences an issue or has a suggestion and when they receive the survey. This can make it harder to gather feedback about specific problems or ideas, since the user may have already forgotten about them by the time the survey arrives.
With in-app feedback, on the other hand, users can provide feedback as soon as they experience an issue or have an idea. This allows you to gather more timely and relevant feedback, which can be especially useful if you're trying to identify and fix problems in real-time.
Reason 3: In-app feedback can be more targeted
In-app feedback also allows you to be more targeted in your feedback gathering. For example, you might display a feedback prompt only to users who have experienced a specific error or completed a certain task. This can help you gather more specific and relevant feedback, rather than getting a broad range of responses from an email survey that may or may not be relevant to your needs.
Reason 4: In-app feedback can be more engaging
Finally, in-app feedback can also be more engaging for users. Rather than simply filling out a survey, users have the opportunity to interact with the feedback process directly within the app. This can make it more interesting and engaging for users, which can lead to higher response rates and more valuable feedback.
In-app feedback has a number of benefits over email surveys. It's more convenient and timely for users, allows for more targeted feedback gathering, and can be more engaging. If you're looking to improve your feedback process, consider using in-app feedback to gather more valuable and relevant feedback from your users.